From the Founder - Entry 01

I started Hails because I could never find clothes that felt the way I wanted to feel — calm, confident, refined, and truly myself. I wanted pieces that carried a quiet kind of luxury. Not loud, not trend-driven, just beautifully made clothing with intention behind every detail.

Growing up on the East Coast shaped a lot of my eye for style — the balance of clean lines, timeless silhouettes, and an ease that doesn’t need explanation. But as I got older, I realized how rare it was to find pieces that honored that simplicity while also being thoughtfully crafted. I wanted clothes that felt elevated but not delicate, classic but not boring, modern without losing integrity. So I created them.

Hails began with denim because denim reveals everything about a brand’s standards. The fit, the fabric, the construction, and the attitude will give you an inside look at the brands craftsmanship and values. If you can get denim right, you can build anything from there.

As the brand evolved, I naturally expanded into dresses, skirts, mini shorts, and everyday essentials that carried the same design philosophy: clean, intentional, and quietly confident.

Every piece we make is driven by a simple question: Would I reach for this every day? If the answer isn’t yes, it doesn’t belong in the collection. I want Hails to feel like a curated wardrobe full of pieces that earn their space and age with you. Pieces that bring ease to your routines and refinement to your everyday life.

My goal has never been to build the biggest brand. It’s to build a brand with taste. A brand that values quality, fit, and craftsmanship in a world that moves too fast. A brand that speaks softly but confidently, the same way I’ve learned to.

Hails is my interpretation of modern classics: intentional, refined, and made to last.

Thank you for being here.

This journal is where I share the process, the philosophy, and the quiet world behind each piece.